Spill the Ink

This project was a second year assignment in Algonquin College's graphic design program. The project guidelines were to design a brand look for an event, including posters, web banners, and mock-up signage. Throughout this project the software that was used was Illustrator, Indesign, and Procreate. 

My design decisions for this piece was to make a comfortable, welcoming piece that would encourage first time tattooers to take that jump. The event is suppose to show off an artists work and bring in new clients. The colour palette and illustration style is built to be a softer version of the tattoo atheistic. Replacing the usual red and black grunge style with something easier on a first timers eye encourages them to attend and find a new love for tattooing and the community.

My skills improved in the software areas with this project. I learned how to work between platforms and transfer art boards. It taught me how to combine my procreate skills and incorporate them into my designs. Feedback that I have received on this piece is to go further than the projects guideline. I want to add features such as motion and mockups that will really bring the design to life.